CASE STUDY / DIGITAL GROWTH
BFS-General Trading Corporate Website
BFS General Trading’s digital design and growth for B2B trade in the UAE; SEO and international marketing aimed at turning global searches into purchase inquiries and orders.
Project Objective
BFS General Trading needed a website for presenting raw materials, equipment, and sourcing services in the UAE market and international trade, with language and structure tailored to B2B buyers.
My responsibilities
I handled the company’s website design, SEO, and international digital marketing—from category architecture and product pages to generating traffic and designing the user journey toward purchase inquiries.
Actions
- Creating target pages for product groups and sourcing services
- English SEO for commercial and B2B keywords
- Optimizing forms and CTAs for RFQs and business communications
- Analyzing user behavior and improving the conversion path
Result
The website received relevant traffic from various countries, and digital sales progressed from zero to receiving and confirming orders. Subsequently, the orders entered the sourcing and commercial operations process.
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