01
Civil engineering & construction
A foundation in projects, structures and the operational realities of the built environment.
CONSTRUCTION × DIGITAL × AI
I bridge construction and digital growth.
My work is not about running one channel. I look at the business problem through industry, web, marketing, data and AI—and build a system around it.
HUMAN + AI > HUMAN ALONEHuman strategy · intelligent execution
Reza HojatiConstruction Digital Marketing
CAREER PATH
It was not a linear path. Each chapter added a capability to the work I do today.
01 → 05
From projects to products, from marketing to data and AI—today those experiences converge around measurable growth.
02
Web & digital products
Moving into websites, software and product building—using technology to solve business problems.
03
Digital marketing & growth
Combining SEO, content, UX and campaigns into connected acquisition systems.
04
Data & sales systems
Evolving from isolated execution to tracking, CRM, process and evidence-led decisions.
05
AI & automation
Connecting AI to content, analytics, knowledge and repetitive workflows with human oversight.
THE BRIDGE
I translate between construction expertise and digital growth.
Many construction marketing efforts fail not because of missing tools, but because technical, sales and digital teams operate in different languages. My advantage is designing the connection.
CONSTRUCTIONProduct · project · buyer
RH
DIGITAL GROWTHSEO · WEB · DATA · AI
HOW I WORK
Four principles behind the way I work
These are not brand slogans; they are filters for choosing tools, priorities and execution.
Understand the industry first
Before channels and campaigns, understand the product, buyer, decision cycle and project economics.
Systems over scattered activity
SEO, web, media and CRM create more value when they operate as one connected system.
Evidence over guesswork
Good decisions should be measurable through user behavior, lead quality and business outcomes.
Human + AI
AI should expand a team’s capability—not replace judgment, experience or human accountability.
MY OPERATING STACK
The stack I use to solve growth problems today
INDUSTRYIndustry & buyer contextWEBUX · CRO · ProductGROWTHSEO · Content · MediaDATATracking · CRM · AnalyticsAIKnowledge · Automation
NEXT MOVE
Request a consultationIf you have a growth problem, let’s start with the problem itself.
A focused conversation to understand the current state, the real bottleneck and what is worth building next.