CASE STUDY / DIGITAL GROWTH
BFS-Industries Corporate Website
BFS Industries’ web design, SEO and digital marketing for the UAE industrial market and international customers; introducing industrial systems and converting website traffic into orders and production.
Project Objective
BFS Industries needed an industrial, SEO-optimized website to showcase its formwork systems, scaffolding, steel structures and production capabilities in the UAE market and on international projects.
My responsibilities
I managed the company’s website design, SEO and digital marketing, focusing on product and solution pages, technical content, target markets and converting B2B visitors into business inquiries.
Actions
- Structuring industrial products, systems and projects
- English SEO for the UAE market and international searches
- Designing an RFQ and lead-generation journey for industrial customers
- Aligning the digital presence with the sales and production processes
Result
The website generated targeted traffic from various markets, and the digital sales channel progressed from zero to confirmed orders; some of these orders entered the production stage. Since there was no baseline for online sales, the result is reported as a sales-funnel maturity stage rather than a percentage growth rate.
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