Boozarjomehr Industrial Group Corporate Website

Challenge and Context

With more than four decades of experience in concrete formwork and steel structures, Boozarjomehr Industrial Group needed to redesign and centrally manage its digital assets to showcase its technical capabilities and national and international projects, and turn its online presence into a market development channel.

My responsibilities

As the digital marketing manager, I was responsible for website design and development, SEO, content planning, and coordinating digital marketing activities.

Actions

• Designing information architecture for products, formwork systems, projects, and specialized content
• Technical and content SEO, with a focus on the keywords specified by the client
• Creating clear paths for consultation, purchasing, and communication with the sales department
• Aligning digital campaigns and content with sales and production objectives

Result

During the one-year collaboration, and with the team’s participation, the company’s production reached twice its starting level—equivalent to approximately 100% growth over the baseline. Rankings and organic traffic were also established for the target keywords, and the website became the main hub for presenting the company’s products, projects, and capabilities.