CASE STUDY / DIGITAL GROWTH
Boozarjmehr Company Online Store
Designing and launching Boozarjomehr’s online sales channel during the digital marketing management period, from store development and SEO to attracting targeted traffic and supporting business growth.
Challenge and Context
Boozarjomehr Industrial Group needed a store that could systematically cover product presentation, purchase request submission, and the sales process in order to turn its brand and production capacity into a measurable digital channel.
My responsibilities
During my one-year tenure managing the company’s digital marketing, I led the website design and development, SEO, and digital marketing programs in collaboration with the team. The primary focus was building an online sales channel, optimizing product pages, and generating traffic from target keywords.
Actions
- Design and development of the online store and industrial product categorization structure
- Technical and content optimization for commercial keywords
- Design of inquiry, pro forma invoice, and communication pathways with the sales department
- Analyzing traffic sources and aligning digital activities with sales and production objectives
Result
Over the course of one year and in collaboration with the team, the company’s production reached approximately twice its baseline level—equivalent to about 100% growth compared with the start of the period. At the same time, the target pages ranked for the keywords specified by the client and generated relevant organic traffic.
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