CASE STUDY / DIGITAL GROWTH
IzTools Online Store
Launching and growing the Iztools online store from scratch; combining technical development, SEO, social media, and advertising campaigns to build an online sales channel.
Challenge and Context
Iztools was launched to specialize in selling industrial and repair tools, but it had no online sales infrastructure, brand awareness, or customer acquisition strategy.
Strategy and Decisions
The project was managed as an integrated effort spanning store design, SEO, content, social media, and advertising—building the sales infrastructure while connecting demand to it.
Execution and Systems
A responsive user interface was developed with HTML, CSS, and Ajax; the product structure and filters were optimized, technical and on-page SEO were implemented, Search Console and a Sitemap were set up, and Google Ads and social media campaigns were launched.
Results and Learnings
Within six months, organic traffic grew by more than 250%, the first 100 orders were placed by the end of the third month, and the conversion rate increased from 0.8% to 2.4%.
SIMILAR CHALLENGE?
Request a Consultation